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Warren Kinsella’s “The War Room” unmasks Bonnie Crombie’s executive assistant, Rob “Daisy Consulting” Trewartha

July 23rd, 2012  

On July 5, 2012 I began reading, Warren Kinsella’s “The War Room”, at the recommendation of Rob Trewartha, senior consultant (and fellow Liberal spinner) at Kinsella’s Daisy Consulting Group.

“The War Room” filled in large puzzle pieces that both the McMurtry/Curling “Roots of Youth Violence” and the Mississauga Judicial Inquiry’s “Updating Ethical Infrastructure” failed to mention.

One being:

“Politics is a nasty, unpleasant, mean-spirited business, which is presumably why some of us are drawn to it. (Many of us are nasty, unpleasant, and mean-spirited people. “

–Warren Kinsella, The War Room, p. 72.

From “The War Room” I learned that nasty, unpleasant, mean-spirited politicians hire nasty, unpleasant, and mean-spirited media relations spinners who run their campaign war rooms and once elected, morph into “assistants”.

All of which makes Mayor Hazel McCallion’s March 17, 2008 Audit Committee utterance

“I hope that the people we hire are sensitive to the fact that we are dealing with the public and we should give them every understanding possible.”

an even bigger lie than the “Yes, absolutely” she got in response from City of Mississauga Corporate Security’s nasty, unpleasant, and mean-spirited Manager, Jamie Hillis.

Enough! Here’s the video. Complete with transcript.

Warren Kinsella’s “The War Room” unmasks Bonnie Crombie’s Rob “Daisy Consulting” Trewartha (6:42 min)

(Click here to go directly to the clip on YouTube)

[VIDEO TRANSCRIPT BEGINS]

MISSISSAUGAWATCH, reporting July 19, 2012

It is Thursday, July 19th, 2012 and last week I finished reading, “The War Room” by Warren Kinsella.

And what I plan on doing is now re-reading, “The War Room” by Warren Kinsella.

And to be clear and for the record, the reason why I’m reading and re-reading, “The War Room” by Warren Kinsella is I get insight into an interesting individual by the name of Rob Trewartha.

I wanted this for the record that I first learned about Rob Trewartha on June 15th 2011. He happened to have written a Letter to the Editor in the Mississauga News.

Rob Trewartha's June 14, 2011 Mississauga News Letter to the Editor. This was the way this Liberal spin doctor caught out attention.

And like a true spinner, because Trewartha is, at the time, senior consultant to Warren Kinsella’s Daisy Consulting. And was part of certainly Dalton McGuinty’s war room.

And what I’m going to do is play that video now.

[Video insert of MISSISSAUGAWATCH June 15, 2011 report begins]

MISSISSAUGAWATCH, reporting June 15, 2011

It is Wednesday, June the 15, 2011 and this is what the Toronto Star looks like.

And what I want to do is just go to a Mississauga News Letter to the Editor by a guy named Rob Trewartha. And I just want to read it and offer some context.

He writes:

Too much

Dear Editor:

I want my $25 back.

I seem to recall during the 2010 municipal campaign that many candidates and councillors including George Carlson—

[Video insert of MISSISSAUGAWATCH June 15, 2011 report ends]

MISSISSAUGAWATCH, reporting July 19, 2012

Anyway, he writes about the Mississauga Judicial Inquiry. Obviously opposes it.

And he questions the price tag.

And now he says he wants his $25.00 back.

And what Rob Trewartha fails to mention is exactly who he is.

He’s not just your average Mississauga resident.

So what I did back then was Google “Rob Trewartha”. And that might be good for you to do as well.

And it led to some really interesting revelations on this guy.

And one of the things about researching —and being really tenacious about researching, is that you follow all kinds of tangents. Many of them are dead ends and you know, it’s not necessarily a waste. You learn something in the process.

But in the case of Googling “Rob Trewartha”, I hit on a splendid piece of luck.

[Video insert of MISSISSAUGAWATCH June 15, 2011 report begins]

MISSISSAUGAWATCH, reporting June 15, 2011

—where he writes, “If Mississaugans were given the truth upfront.”

“If Mississaugans were given the truth upfront.”

If Trewartha had given the truth upfront about what he was like and had given context, Mississaugans would have a better idea of why he’s motivated to write that.

And you go and you check his Facebook page, uh, let’s go back right here.

There’s Rob Trewartha. And you’ll see here he’s with Don Cherry and Hazel McCallion (laughs) right? So the truth right up front which is hidden in the Mississauga News Letter to the Editor is that, well, let’s take a look at this one here with Don Cherry.

Someone is asking what is Grapes, meaning, Don Cherry doing?

And Trewartha says, oh, “At least year’s rally for Hazel. I helped [to] organize it.

Rob Trewartha, senior consultant for Warren Kinsella's Daisy Consulting Group (now Mississauga Councillor Bonnie Crombie's executive assistant) assists mega-developer Harold Shipp after the December 2, 2009 "Friends of Hazel" Rally.

 [Video insert of MISSISSAUGAWATCH June 15, 2011 report ends]

MISSISSAUGAWATCH, reporting July 19, 2012

And that’s why I’m interested in Rob Trewartha. He helped organize the “Friends of Hazel” Rally. December 2nd, 2009.

Rob Trewartha, senior consultant for Warren Kinsella's Daisy Consulting Group (now Mississauga Councillor Bonnie Crombie's executive assistant) surveys the almost empty Mississauga Convention Centre after the December 2, 2009 "Friends of Hazel" Rally

To explain why that is important to me —that’s not the point of this video.

The point of this video is that Rob Trewartha, who wrote that back in June 15, 2011 —I didn’t know at the time, that he was senior consultant to Warren Kinsella’s Daisy Consulting Group.

And I have done intensive research on the individuals involved in the “Friends of Hazel” Rally.

And what’s interesting is that they —these people can be described as Hazel McCallion’s and Bonnie Crombie’s War Room.

So why am I reading “The War Room”?

Well. Rob Trewartha actually recommended it to me.

Rob Trewartha gave his boss Warren Kinsella's "The War Room" a 5-star rating on indigo.ca

[Video insert of MISSISSAUGAWATCH July 16, 2012 report begins]

MISSISSAUGAWATCH, reporting July 16, 2012

It is Monday, July the 16th, 2012 and this is what the Toronto Star looks like.

And I just want to go and document “The War Room” by Warren Kinsella here at Indigo.ca.

And the review was written by Rob Trewartha five years ago. So let me just read this for the record.

“An extension to his 2001 work Kicking Ass in Canadian Politics, The War Room is an updated look at political campaigning in the 21st century. In this book Kinsella provides a “how to” manual of sorts to anyone looking to run a public relations campaign. His primary rule – and subsequently the dominant theme of the book – which he admits he borrowed from James Carville (a.k.a “God”), is to leave no charge unanswered; if hit, hit back. Each chapter is structured as a lesson (10 in total), including one of my favourites titled, ‘Get the Handle Scandal Manual!'”

[Video insert of MISSISSAUGAWATCH July 16, 2012 report ends]

MISSISSAUGAWATCH, reporting on Warren Kinsella’s YouTube video “W@AL: Live From Inside The PMO Speechwriting Shop!”  July 19, 2012

It is Thursday, July the 19th, 2012 and this is what the Toronto Star looks like.

This is from Warren Kinsella. And it was uploaded as you can see here, September 30, 2008.

Warren Kinsella in YouTube video “W@AL: Live From Inside The PMO Speechwriting Shop!”

Hi. It’s War at Arm’s Length. Um. What we wanted to do for you here today my colleague and I, Rob, is recreate for you what happens in the speech-writing shop in Stephen Harper’s office.

Okay. So. We’re speech writers.

[Music: Hawaiian taboo]

[VIDEO TRANSCRIPT ENDS]

Postscript.

And it was only on July 19, 2012 that careful analysis confirmed Rob Trewartha of Daisy Consulting Group in three of Donald Barber’s hi-resolution photographs of the December 2, 2009 “Friends of Hazel” Rally.

I’m most grateful to Donald Barber for the superb, crisp photographs he generously provided back in January 2010. Without them I would not have “seen” let alone made the connection. My cameras just weren’t as good.

Last. And just because I can, I went back to video of the “Friends of Hazel” Rally just to see if my camera had managed to pick up any presence of Daisy Consulting Group’s senior spinmeister. And sure enough —2.11 seconds in total.

Enough to produce a video-parody.

Friends of Hazel Rally: “I helped to organize it.” –Rob Trewartha of Daisy Consulting Group  (1:29 min)

(Click here to go directly to the clip on YouTube)

In December 2011, Rob Trewartha, senior consultant spin doctor for Daisy Consulting Group became Mississauga Councillor Bonnie Crombie’s “executive assistant”.

Signed,

The (liberal) Mississauga Muse
MISSISSAUGAWATCH

Rob Trewartha, senior consultant for Warren Kinsella's Daisy Consulting Group. Now Mississauga Councillor Bonnie Crombie's executive assistant poses with Don Cherry during the December 2, 2009 "Friends of Hazel" Rally which he helped organize.

 

 

 

 

 

 

 

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